Jang Wonyoung’s BBQ Mukbang Sparks Buzz and Backlash Amid Watermelon Oolong Tea Craze
On June 3, Jang Won Young uploaded a series of vibrant photos to her official social media account, showcasing her enjoying a grilled beef feast.
The images feature her dipping meat into egg yolk, flashing her signature full-lipped smile, and playfully posing for the camera.
One photo captures her savoring a bite with closed eyes, while another shows her humorously waving both hands.
While many fans praised her for being “adorable” and “fun,” others felt her expressions were too exaggerated or inauthentic. Comments ranged from “She’s a meat lover for sure” to critiques like “Too forced,” and “Probably didn’t eat much after all that.”
This viral post follows her unexpected impact on Taiwan’s beverage market just days earlier. During a K-pop concert in Kaohsiung on May 31, Jang Wonyoung casually mentioned wanting to try watermelon oolong tea, leading to a surge in demand that left many stores sold out. Shop owners thanked her publicly, and fans have since flooded social media with “proof shots” of themselves drinking the trendy tea.
Notably, Jang’s influence stretches beyond food and drinks, books like Reading Schopenhauer at Forty and Buddha’s Words became bestsellers in Korea after she named them in interviews.
Despite the mixed opinions on her recent mukbang, Jang Wonyoung’s cultural clout as a trendsetter remains as powerful as ever. Whether it’s a cup of tea or a bite of BBQ, the “Wonyoung effect” shows no sign of slowing down.
